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Reseller

RESELLER

Sell AI under your own brand.

Buy wholesale per-token, set your price, keep the margin — with every customer billed and kept separate for you.

THE PROBLEM

The build nobody wants to do twice

Your customers want AI, and they want it from you. But standing up your own service means the three hardest things you don't do: building and running the model, writing a metering-and-billing system that bills each customer correctly, and proving to your own finance team that the whole line actually makes money. Most operators stall right there — the demand is real, the build is not worth it.

Reseller turns Sentinel into an AI revenue line you sell under your own brand, without building any of that. You buy capacity at one wholesale rate, set your own retail price for each customer, and keep the difference. The gateway, the metering, and the invoicing already exist and run on our in-country cloud — you resell it, you don’t operate it. Each of your customers is billed and kept separate, automatically. (An organisation that wants that same gateway on its own servers, for one flat annual licence, runs Sentinel Mesh on-premise instead.)

THE VALUE CHAIN

Where the margin comes from

Where reseller margin comes from A left-to-right value chain. You buy capacity at one wholesale rate. You add your own markup and local-currency conversion to set a retail price. Your customer pays that retail price under your brand. The margin — the difference between what you pay and what you charge — is yours to keep, metered and invoiced per customer, in local currency. YOU BUY Wholesale rate one price, per token what Sentinel charges you YOU SET THE PRICE Your markup add your margin + local currency YOUR CUSTOMER PAYS Retail price under your brand billed per customer RETAIL = WHAT YOUR CUSTOMER PAYS Wholesale what you pay Sentinel Margin yours to keep Metered on every request and invoiced per customer — no month-end reconciliation.
Where the margin comes from. You buy at one wholesale rate, set your own retail price per customer, and keep the difference — shown on every request as it happens, not reconciled at month end.

WHY RESELLER

What you get, without building it

Launch without building

no model to run, no billing system to write. The gateway, the metering, and the invoicing are already there. You go to market in days, not quarters.

You set the price

buy at wholesale, add your own markup and local-currency conversion per customer, bill at retail. The pricing is yours to move.

Your brand, end to end

your logo and colours across every screen your customers see, in the Playground and the Platform. They see you, never us.

Margin you can prove

every request is metered and priced the moment it happens; each customer gets an itemised invoice showing wholesale, retail, and your margin. No month-end guesswork.

Every customer separate

one operator console to manage your customers, their markup, credits, limits, and keys, kept walled off from every other reseller’s business.

Sovereign underneath

every reseller runs on the same in-country hardware, outside any foreign provider’s reach. Your customers’ data stays in-country by default; a request only reaches an outside provider if it explicitly asks to.

THE CONSOLE

Your console stays in your lane

You run your business — your customers, their markup, credits, limits, keys, and margin reporting — all from one operator console.

What you deliberately cannot touch: the routing engine, the platform-wide safety floor, and other resellers’ customers. You cannot retune the platform, and you cannot see another reseller’s traffic. Running the platform and running a fleet are two different jobs, and the console keeps them apart — which is exactly what lets you trust that no one else can see yours.

That boundary is not just a hidden menu — it is enforced. Every action you take is checked against one access policy, and every list you see is filtered to your own customers only. Another reseller’s customers are not merely hidden from you; they never enter the results. See how the whole model works under Sentinel Platform.

Built on the same Sentinel Mesh engine and pricing that runs everything else.

Start selling AI under your own brand.

The gateway, the metering, and the invoicing already run on our in-country cloud — you resell it, you don't operate it.